What You See Is What You Expect

Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org, has launched a campaign to change images of girls and women used in advertising. LeanIn.org teamed up with Getty Images to create a photo library called the Lean In Collection. According to Ms. Sandberg, the collection portrays working moms, military women and bosses, with

“real bodies, real families, raising real children … and also includes men in the home who have chosen to be primary caregivers.”

Pamela Grossman, director of Visual Trends at Getty, says: “Imagery is so powerful. It’s what changes your expectation of yourself and the world around us.” But that’s not all. According to ABC News,

“[h]aving more equal and more progressive images of females is […] also about economics,” says Grossman. “Women hold so much buying power – certainly in the US and growing worldwide – so it’s foolish not to figure out how to speak to women in a relevant and respectful way.”

Kudos, Getty Images and LeanIn.org. Women are not just someone’s daughters, sisters or wives. Women are someone, too.

 

Advertisements