Melissa Hardy had an epiphany when her daughter was nine months old:
“Why in the world is my generation, the most educated, most well-traveled, most worldly generation of women ever…why are my contemporaries still raising our girls to wish upon a star in hopes that her prince may someday come? Why aren’t we teaching our girls to get into her rocket ship and find that star all on her own?”
She then started a company. In Ms. Hardy’s own words:
“I’m not anti-pink. I’m not anti-princess (although I really do not dig the Disney version). I’m not anti-girly. I’M ANTI-LIMITATION. I want my daughter to be bold. I want her to be unafraid to be intelligent. I want her to be respected for her accomplishments. She will not be raised to think that the world belongs only to boys and that she is merely a pretty thing in it.”
And not just girls. Ms. Hardy continues:
“I came to realize the media was sending hurtful messages to boys, too. My little boy was so sweet and caring, and just like with my daughter, I saw this crush of gender stereotyped merchandise coming towards us. There are so many ways to be a boy, but I felt like the marketplace was giving him a very narrow version of that could be. Our boys have the natural born right of the child to dance, sing, create, inspire, care, love, dream, and play. I want my son to have the freedom to explore his world, without being shamed or ridiculed.”
Ms. Hardy also blogs at Pigtail Pals & Ballcap Buddies where she “educates parents on media literacy, marketing, sexualization, gender stereotypes, and body image”.
Because what matters in a person is between their ears, not between their legs.